MANCHESTER — The Manchester Originals, one of the founding franchises in The Hundred, are set to undergo a significant rebranding ahead of the 2025 season, with the team incorporating "Super Giants" into its name following a strategic decision by its Indian ownership group.
The change, confirmed by franchise co-owner Sanjiv Goenka, reflects a broader branding alignment with his other cricket ventures, including the Lucknow Super Giants in the Indian Premier League (IPL). "We believe in the power of a unified identity," Goenka told ESPNcricinfo. "Manchester Super Giants will strengthen our global cricket ecosystem."
Why the Rebrand?
The decision follows months of deliberation by the franchise’s leadership, who sought to capitalize on the growing commercial success of The Hundred while leveraging the established fanbase of the Lucknow Super Giants. Key factors driving the change include:
- Brand consistency across Goenka’s cricket investments
- Enhanced merchandise and sponsorship opportunities
- Stronger recognition in international markets, particularly India
The Manchester Originals, launched in 2019, have struggled to establish a dominant identity in The Hundred, finishing mid-table in three of their four seasons. "This isn’t just a name change—it’s a fresh start," said team director Darren Gough.
Fan Reactions and Commercial Implications
Initial reactions from supporters have been mixed. While some fans appreciate the potential for increased investment, others lament the loss of the "Originals" branding, which paid homage to Manchester’s rich cricketing history. "I get the business logic, but ‘Originals’ felt uniquely Mancunian," said season-ticket holder Sarah Wilkinson. "Super Giants sounds like it could belong to any city."
However, analysts predict the rebrand will unlock new revenue streams. Sponsorship experts estimate the franchise’s valuation could rise by 20-30%, given the IPL-linked branding’s appeal to Indian corporations.
Key Commercial Benefits:
- Higher-profile kit sponsorship deals
- Expanded merchandise sales in India
- Potential for cross-promotion with Lucknow Super Giants
What This Means for The Hundred
The move signals a shift in The Hundred’s franchise model, with ownership groups increasingly prioritizing global branding over local ties. Other teams, including London Spirit (owned by Rajasthan Royals’ parent company), may follow suit. "This is the natural evolution of franchise cricket," noted sports economist Dr. Rob Wilson. "The Hundred was always designed to attract international investment."
The England and Wales Cricket Board (ECB) has endorsed the change, emphasizing that it aligns with The Hundred’s goal of expanding cricket’s audience. A spokesperson stated: "We welcome innovations that strengthen The Hundred’s appeal while maintaining competitive integrity. Manchester Super Giants will bring new energy to the competition."
Looking Ahead
The rebrand is expected to be finalized before the 2025 player draft, with a new logo and kit design in development. On-field, the franchise aims to build around marquee players like Jos Buttler and Jamie Overton while targeting high-profile overseas signings. "We’re not just changing the name—we’re raising ambitions," said head coach Simon Katich.
The announcement has also sparked speculation about further consolidation in The Hundred, with rumors linking other franchises to IPL-backed rebrands. Birmingham Phoenix and Northern Superchargers are among the teams reportedly exploring similar changes.
Conclusion
The transition from Manchester Originals to Manchester Super Giants marks a pivotal moment for The Hundred, reflecting the league’s growing ties to global T20 ecosystems. While traditionalists may resist the shift, the franchise’s Indian ownership sees it as essential for long-term growth. "This is the future of cricket," Goenka concluded. "And Manchester will be at its heart."